The new Vibrantly Connected Gwinnett BOC branding materials will replace a county seal that had been in place for nearly 30 years. The logo, which will also be incorporated into the new county seal, features three overlapping circles and multiple colors.
“I think it says, or what I hope it says, is that we are different from the average local government — we see ourselves as being different,” Commission Chairwoman Charlotte Nash said. “We take a more businesslike approach to things. What we’re looking at with our logo looks more like a business logo than a normal local government, and I think that is very much a part of the message that we are hoping it portrays.
“This is a different type of local government, and it is willing to take a businesslike approach to managing things.”
The logo is somewhat of a new thing for Gwinnett government, although its previous longtime seal, which featured the Declaration of Independence, tall buildings, bales of cotton and five stars, which represented five commission districts, was visible in county documents and on county vehicles.
The previous seal was adopted in 1988, but county spokesman Joe Sorenson said it had become outdated when compared to Gwinnett’s growth and population makeup.
Nash said the new Gwinnett BOC branding package matches what she had hoped would come from the process. The idea of rebranding the county had been kicked around for a few years, but it took on a greater importance as the county’s bicentennial looms in 2018.
“What I went into the branding process (with) was that I did not want to come out of it with anything that looked like a typical local government or state government logo or seal,” Nash said. “If we’re going to go through this process, let’s go into it with the idea that we want to have something that is different from the norm.
“I think that matches the fact that Gwinnett County is different than the average local government.”